Deciding on a logo for your business? Here’s what you need to know!
A logo for almost any company, organisation, and enterprise is an important thing. You’ll see that people will spend quite a long time deciding on the kind of logo they want to display for their business. Logos are also essential because they are known to grab attention and make a rather strong impression on the target audience. For many people logos are the foundation of their brand identity. Such is their significance. They are quite memorable and they also separate you from a great level of competition. But, that’s not all, logos are also known to foster brand loyalty. Therefore, logos are something which is expected by your audience.
Why are logos important for a business?
Logos are known to create a bond between a company and the entire community of fans, friends, critics, allies, and champions. In this sense, a brand logo is exclamatory. Logos in this scenario act as a symbol of success. But not just that, logos also act as a symbol of commitment to the customer. The impact of logos in this sense is far-stretched. They help pique the interest of consumers and differentiate brands from competitors. If you happen to choose the right logo for your company, organisation, and enterprise, then you can stay at an advantage, since the right logo can say it all.
In this sense, one can say that logos can also connote feelings of honour, trust, pride, excellence, and integrity. If you want to learn more about why logos are important for your business, then you should visit Envato placeit’s blogs.
Types of logos
It’s true that one might already have their business running, and they might think that logos aren’t even that necessary. But, in reality, every business requires a logo. A logo is a significant pillar of your brand identity. One of the main advantages of a logo is that it will help you stay recognised. Logos will make your company unforgettable to people who are interested in your products, services, or content.
1. Word marks
Word marks logos are quite ideal for new businesses or businesses with short or one or two-word names. Such logos are also known as logotypes. One of their main features is that they are only composed of letters and nothing else. The adjectives which can best describe such logos are timeless, versatile, and adaptable. In fact, such logos are used by many large companies. They use unique and custom typography.
There are companies who want to see their initials/first letters in their logos. Such companies use Letterform type of logos. These logos are very short and they are also based on letters. In this sense, the main difference is that such logos are only made up of a single letter. For instance, they are only made up of the E-entertainment logo. Such types of logos aren’t usually regarded as the official logo of a brand. Such logos are used by top leading companies or by those companies which are well-positioned as they are quite recognisable.
Such kinds of logos are quite ideal for new businesses or for brands which come with quite long names. Such logos are used by companies and founders who wish to include their initials. Such logos are also perfect for various businesses which are based in international markets. These logos don’t require a long name and they may be misunderstood due to cultural differences. Such logos also have 1 to 3 letters in their logo. This is also one of the reasons why they are quite easy to read and even remember.
When it comes to creativity, abstract is the best field for almost all designers. Abstract is something which can be different, unique, powerful, but never wrong. Such logos are preferred by brands which come with a good presence in several countries. In fact, such brands are used by businesses which come with a diverse product line. Logos like these can be used by companies to go beyond the traditional with their theme too. Also, some of the main elements of these logos are versatile, entertaining, adventurous, and memorable.
5. Combination mark
This kind of logo is great for any type of business and can be opted by new companies too. Also, this is one of the most common types of logos, as the name suggests, they are both made up of text and images. This is how one may find out that they’re easier to build as per their brand identity and values. But that’s not all; such logos are also easier to design since developing them can allow so much freedom. To learn more about these logos, visit the blog section of Envato Placeit on their website online. Stay tuned to their blogs to learn more about such things.