In this modern era, people spend more time on mobile devices than other gadgets, which has become a big part of their daily routine. It is estimated that almost 80% of the world’s population has a mobile phone and consumes media content regularly, which paved the way for mobile marketing.
Mobile marketing has existed for such a time, but as technology and the use of mobile phones increases, so does its importance in marketing. This article will cover different reasons why mobile marketing is still relevant for businesses in 2023.
Understanding Mobile Marketing
Mobile marketing is another function of the whole SMS communication, and it is a large-scale communication process where you send texts or information to a large group of people. It comes from the idea that old phones can send one text to different people in your contacts. Nowadays, we have the tools to conduct an sms survey, send engagement ads, or, in this case, mobile marketing.
Mobile marketing is a marketing strategy geared towards people who consume mobile media. It is optimized to create appeal towards the audience and encourages them to interact with your materials. When done correctly, it can generate new users for your website or increase revenue.
To understand what mobile marketing can provide to businesses, here are some reasons why mobile marketing exists today and remains one of the most effective marketing strategies in any business.
Connecting to a Global Audience
People from all walks of life and interests spend a significant portion of their day watching content from their mobile devices. And when you’re connected to the internet, you can consume all kinds of content and information you want on your mobile phones.
This means that when your marketing wants to engage with as many people as possible, mobile marketing is the way to go. With this, you can send numerous ads and marketing assets with little effort, as most tools will do the job for you.
Imagine this: there are more than 6.6 billion people with smartphones globally. Even if your marketing efforts are focused on specific regions, you’d still have hundreds of millions of people to incorporate with your mobile marketing campaign.
Another feature of mobile marketing is your marketers can adapt their messages and marketing campaigns to different regions accordingly. When you’re marketing in different regions, you must be able to do geographic targeting, which mobile marketing can do.
Geofencing, auto-translating, and scheduling messages can further empower your mobile marketing localization abilities.
Empowers E-Commerce Through Mobile Marketing
Millions of consumers spend time shopping and purchasing items through ecommerce stores on their phones, such as Amazon, Wish, and other mobile shopping platforms. This is especially important for businesses with commerce websites who want to market their products to people who can immediately access their links.
Most established and upcoming e-commerce businesses understand this, and that’s why there’s so much investment in mobile marketing, as these efforts can further drive new shoppers to their websites quickly. On top of that, e-commerce platforms are also improving user-friendly features to upgrade their shopping experience and generate sales.
Mobile Marketing is Cost-effective
Compared to other digital or traditional marketing forms, you’d see that mobile marketing is significantly cheaper to launch over time. One of the reasons why this is cheaper than others is that mobile marketing mainly involves text messages en masse, and it is generally cheaper than other forms of communication like email or traditional ads with video and image assets.
And that’s an excellent benefit for many small businesses with stringent marketing budgets. This kind of marketing is the most effective if you want to advertise to as many people as possible under a minimal price. Another reason is that due to a phone’s limited screen size, you don’t need to create as many advertising elements as video ads or traditional adverts like billboards and banners.
A limited screen size and optimized website for mobile marketing results in excellent marketing performance with little investment. All you have to deal with is being creative with what you can add as appealing to your audience as possible.
Mobile marketing is relevant for the simple reason that it’s necessary in today’s global consumer behavior. Your potential customers are already consuming different kinds of ads and content on their phones, which is a loss when businesses don’t capitalize on this phenomenon. Smartphones are a close extension to a buying customer, and they connect with them closer through different activities and available content on their screens.
Like other marketing strategies, mobile marketing needs investment and an effective strategy to maximize performance. You can empower businesses to drive growth in this competitive market through mobile marketing.