10 Trends in Store Fixture Design: What’s New and Popular in 2023

In the fast-paced world of retail, staying on top in terms of store fixture design is crucial for success. In today’s dynamic retail industry, customers’ expectations are constantly changing, and they now seek a hassle-free shopping experience. To keep up with these expectations, retailers must adapt and innovate their store fixture design. With that in mind, we’ve compiled a list of 10 of the newest and most popular trends in store fixture design that retailers should consider in 2023.

1. Customization

One of the hottest trends in store fixture design is customization. Retailers are creating fixtures that reflect their brand’s aesthetic and can be adapted to fit their unique needs. 

Customization of store fixtures creates a cohesive look throughout the store. It evolves easily for customers to navigate and find what they’re looking for. 

For example, Nike has been using custom store fixtures in their stores which created a unique and personalized shopping experience for their customers.

Custom cosmetic displays by PenboDisplay are on-trend, with an emphasis on creating an immersive experience for customers. Custom displays can be tailored to fit a particular brand’s aesthetics, creating a unique and cohesive look throughout the store. This latest trend is all about showcasing the products in an innovative and creative way as it encourages customers to contend with the products.

2. Minimalism

Minimalism is another trend gaining popularity in store fixture design. Clean lines, simple shapes, and neutral colors are favored to create an uncluttered and inviting shopping environment.

Cigarette displays are the best example of it. In cigarette display cases, the latest trend is to create displays that are sleek and minimalist, with clean lines and a neutral color palette. The motive is to showcase the product in an understated and elegant way, without disturbing the product’s design.

3. Mixed Materials

Using mixed materials in-store fixture design is another trend to look out for in 2023. Combining materials like metal, wood, and glass creates an interesting and visually appealing display. 

West Elm, for example, uses a mix of materials in their store fixtures to create a unique and modern look.

4. Lighting

Lighting is a crucial element of store fixture design and is also a popular trend for 2023. Well-placed lighting can enhance the overall shopping experience and create a warm and inviting atmosphere. 

H&M, for example, uses strategically placed lighting to highlight its products and create a visually appealing shopping experience.

5. Geometric Shapes

Geometric shapes are also gaining popularity in-store fixture design, adding a modern and fresh feel to the display. Retailers are incorporating shapes like triangles, hexagons, and circles in their store fixture designs to make them look unique and eye-catching. 

For example, Adidas has been using geometric shapes in its store fixtures to create an interesting and dynamic display.

6. Sustainable Materials

As consumers become more environmentally conscious, retailers are responding by using sustainable materials in-store fixture design. Bamboo, recycled plastic, and reclaimed wood are popular choices for eco-friendly shop fittings store fixtures, creating an attractive and sustainable display. Patagonia, for example, uses sustainable materials in its store fixtures to align with its brand’s commitment to sustainability.

7. Modular Displays

Modular displays are another trend to look out for in 2023. Modular displays can be customized and rearranged to fit a retailer’s specific needs, creating a flexible and adaptable display. 

Lululemon, for example, uses modular displays in its stores to showcase its products in a dynamic and engaging way.

8. Digital Integration

The integration of digital displays and interactive elements is another trend in store fixture design for 2023. Digital displays can showcase products in a dynamic and engaging way, while interactive displays can encourage customer engagement and increase sales. Sephora, for example, uses digital displays to showcase its products and allow customers to try out different makeup looks.

9. Branding

Branding is a crucial aspect of store fixture design, with retailers using their fixtures to reinforce their brand identity. Custom fixtures, branded signage, and display materials with branded messaging can create a cohesive and memorable shopping experience. Starbucks, for example, uses branded fixtures and signage to create a consistent brand experience across all of its locations.

10. Flexibility

Flexibility is a growing trend in store fixture design, with retailers creating displays that can be easily rearranged or repurposed for different seasons and promotions. Flexible fixtures allow retailers to adapt quickly to changing trends and consumer needs, creating a dynamic and engaging shopping experience. Target, for example, uses flexible fixtures that can be rearranged to fit their seasonal displays and promotions.

Conclusion

In conclusion, keeping up with the latest trends in store fixture design is crucial for retailers. They have to keep looking to create a seamless and engaging shopping experience for their customers. Customization, minimalism, mixed materials, lighting, geometric shapes, sustainable materials, modular displays, digital integration, branding, and flexibility are all trends to look out for in 2023. By incorporating these trends into their store fixture design, retailers can create a distinctive and unforgettable shopping experience for their customers.