All About Instagram Post Size, and Such

All About Instagram Post Size, and Such

All About Instagram Post Size, and Such

If you have been interested in oil paintings, you might have heard that to give a more finished look and specify the borders of the artwork, it is important to frame the completed piece.

Of course, the frame has to follow a certain dimension to display the beauty of the art.

So, you won’t be surprised to find out the most popular photo-sharing social media app, Instagram follows a similar concept to maintain the aesthetic aspect of posts and has specific image dimensions.

It might sound a bit complicated and you may need to buy ig followers to have a better idea about it. 

However, by the time you finish this article, you will know all aspect ratios to make your Instagram profile stand among the many others as a business or a personal account. For more visit Mercury News and learn get global followers in the blink of an eye. 

What is the ideal ratio of an Instagram post?

There are three different aspect ratios for the posts on Instagram:

  • 1:1 aspect ratio for square photo and video posts,
  • 1.91:1 aspect ratio for a landscape photo and video, which has the same aspect ratio as a Facebook link preview image,
  • 4:5 aspect ratio for portrait photo and video.

Does Instagram have a different ratio for each post?

The answer is, yes. Whether it is an Instagram feed post, story, or video, Instagram implements different aspect ratios to each of them for a better user experience and to help you grow your influence.

This is why sometimes you might notice that it does not keep the original resolution of an Instagram photo and ruins the image quality by changing the photo size.

What are the ideal Instagram image sizes?

When Instagram was launched in 2010, it was famous for square photos that filled the feed.

In the present day, however, alongside the square pictures, the social media app changed the supported ratio both for horizontal and vertical images.

Below, we listed the best Instagram image size you need to know to keep your posts high quality.

Size of Instagram posts

Instagram post dimensions follow the original roots of the app with a square structure, both for Instagram video and Instagram photos.

The image size for posts is 1080 x 1080 pixels.

Posting pictures with 1080 x 1080 pixels helps them to protect the original quality.

Size of Instagram stories

For larger images or Instagram video, it is appropriate to choose Instagram stories, which displays the content full screen.

The Instagram story size is 1080 x 1920 pixels, with an ideal aspect ratio is 9:16.

The minimum width for an Instagram story is 500 pixels.

If you prefer to share a video on the story, you can follow the same dimensions of 1080 x 1920 and keep the file size under 4GB.

As an additional note, keep in mind that you can share 15 seconds videos on stories.

Size of Instagram profile picture

Instagram profile photo’s aspect ratio is 320 x 320 pixels, stored as a file on Instagram.

However, the displayed image size is 110 x 100 pixels.

Size of Instagram portrait photos

The ideal dimensions for a portrait image is 1080px by 1350px.

If you don’t want to crop and prefer to fit in a full-size photo, you can post your photos as portrait images and even edit them easily.

Size of Instagram landscape photos

The size of landscape photos is 1080 x 608 pixels.

While Instagram allows both portrait and landscape for posts, the app recommends portrait for regular posts and landscape for IGTVs.

Size of IGTV cover photos

IGTV cover photo size is 420 x 654 px.

As a tip, let us suggest keeping all important information in the center as when adjusted to various feeds, it might get cropped.

How to choose a portrait or landscape photo on Instagram?

Instagram enables users to upload portrait and landscape photos to display the best moments of their lives on their accounts.

Depending on the user’s choice, they can choose any option based on their expected ratio.

The aspects ratio of:

  • Portrait photos are 4:5 and,
  • Landscape photos are 1.91:1.

To choose either option:

  • Open the Instagram app and tap on the plus icon to upload an image,
  • Tap the crop icon on the left side of the screen to switch from a square frame to an Instagram portrait or landscape image,
  • Adjust the image before selecting Next,
  • Choose a filter or edit your image,
  • Add your captions and hashtags before uploading photos.

How to change the dimensions of Instagram post sizes?

The easier way to modify image sizes before you upload photos and videos to Instagram is to use video and photo editing apps.

There are free apps that are compatible both for iOS and Android, such as:

  • Canva,
  • PicsArt,
  • PhotoDirector,
  • Pixlr,
  • Snapseed.

You can modify the size of your Instagram videos using apps such as Canva, CapCut, or Inshot.

Social media marketing tips based on Instagram images

Visual appearance plays an important role in Instagram ads.

Therefore, it is important to follow the tips about all the Instagram dimensions and the aspect ratio for advertisements to be appealing.

For an advertisement to get social media users’ attention, there are some easy tips to follow.

As a business or digital marketer:

  • Use higher resolution images,
  • Most of the time use Instagram stories, Instagram reels, or Instagram TV to upload videos,
  • As most of the users prefer to use apps on mobile devices, try to manage ads Instagram mobile app friendly.

Details of Instagram image ads

In the format of .jpg or .png for the Instagram photo, the app enables to:

  • Add up to 2,200 characters in captions,
  • Upload maximum file size of 30 MB,
  • For square and non-square pictures, the maximum width of 1936 pixels.


Instagram encourages users to post a vertical or horizontal photo on Instagram to display various moments they captured in their lives within different Instagram image sizes.

Whether it is for a personal account or part of the marketing strategies of your business, it is important to know the Instagram aspect ratio, especially if you would like to post non-square images.

It is not reasonable to use one size for all posts even if some might argue that the best image sizes are 1080 x 1080 pixels.

For a better user experience and to keep the high quality of your content, do not hesitate to use different ratios on your Instagram account.

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